I look at Anheuser-Busch, now thankfully owned by InBev, and I see a paragon of Christian virtues worthy of emulation.
Of course, not really. And also of course, you regular readers will know my opinion of their beer.
But they did do a thing recently that I think Christians can learn from. They decided to help relief efforts for the current flooding in Texas and Oklahoma by canning drinking water at one of their plants in Georgia. Here is a picture of their drinking water.
The perspicacious reader will note that this image might not necessarily be new. If you saw this on social media, you would assume it was a photoshopped joke making fun of beers such as Budweiser or Michelob. An Anheuser-Busch can with WATER writ large on it is a joke in itself.
Do we imagine that this didn't occur to anyone as they planned this relief effort? Someone said something at some point. But how could it ever really have mattered? They had a much bigger mission to take care of than making sure a few people on social media didn't make fun of them.
O sweet Christian. O dear brother. How many times have we not committed to some labor of Gospel charity, of preaching, of generosity, of presence, because it would be embarrassing? Our social circles look askance at us, our social media deploy its emojis of derision.
In this age we know exactly what most people will think before ever we act. And many earnest Christian labors fit into categories that must be mocked. Budweiser don't give a shit. Do you?
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