If athletes want their fans to support their ventures into wine making, they must insist each bottle truly captures who and what they are.
For instance, the Larry Bird Chardonnay that is set for release next month should be described this way: "Surprisingly good for a white. However, those who don't tend to enjoy whites may find it to be extremely overrated. It looks somewhat bland and unexciting at first glance, but once uncorked it exhibits characteristics that belie its somewhat disgusting appearance. Be sure to drink within 10 years because it ages horribly."
See? That says "Larry Bird" more than does "an extraordinary blend of Merlot, Cabernet Sauvignon and Cabernet Franc."
From ESPN.com's fantastic Page 2 (click here):